Hi there, I’m Rose.

Life as I knew it fell out when my husband unexpectedly landed in the hospital with a brain injury. We were out of the country, in Montreal where most medical professionals spoke québécois (Canadian French), while I spoke only a decent French menu!

Suddenly, I found myself thrown into the deep end of navigating two healthcare systems, complicated medical translations, and my family's immediate needs. It was clear the path forward was going to be a long one. So quickly my life priorities shifted, that I needed to press pause on my branding and identity career, and focus my energy on being a caregiver.

The revelation hit me…I was no longer who I used to be. My "phoenix change" moment had arrived—when life as you know it burns down, and you make the powerful choice to rebuild yourself from the wisdom of everything you have just lived.

With the willingness to receive help from a lot of amazing people, I began my breakthrough journey. As the healing months went on, I became inspired to share all that I learned with others facing the same intense endings.

I draw on my decades of expertise in the art and science of identity reinvention to help women walk through the other side of Life's earth-shattering moments.

I guide women in midlife transition to navigate the moments when an old identity, role, relationship, or way of life no longer fits (and may no longer exist).

If you are standing at the edge of a change you did not expect, or feeling called toward a life that no longer looks like the one you once imagined, you do not have to find your way alone.

I invite you to join us here and begin to reconnect with who you truly are, lead from your heart, and stop running on empty so you can live in self-trust and on purpose.

Every woman is meant to thrive, not just survive.

IDENTIFY YOUR PHOENIX CHANGE ARCHETYPE

Why I Do This Work

I know what it is like to look at your life and realize it no longer fits in the way it once did.

I know the questions that can follow:

Who am I now?
What do I want?
What comes next?

Today, I support women through their own seasons of transition, identity change, and becoming.

You may be navigating a relationship shift, grief, an empty nest, retirement, caregiving, a career change, or the quieter realization that you are ready for something more.

Whatever has brought you here, you do not have to navigate it alone.

Together, we honor what has changed, reclaim who you are, and consciously create what comes next so you can live with greater self-trust, clarity, and purpose.

Why this works

I don't fit you into a formula.

I meet you where you are.

I combine intuitive wisdom, practical guidance and spiritual depth, to help you honor what has changed, reclaim who you are, and consciously create your next chapter.

What Makes This Work Different:

  • Deep listening with feeling navigation
    I hear what you're not saying

  • Intuitive tools tailored to your soul's deepest need
    no generic frameworks

  • Thriving Phoenix System as your map
    a proven path through transition

  • Between-session support
    you never navigate the rise alone

  • Nervous system-informed practices
    calm, steadiness, self-trust

  • Sacred container for your rebirth
    raw, real, no judgment

The Result:
You move from lost to clarity, from survival to self-trust, from fear-based to heart-led living.

You thrive.

EXPLORE WAYS TO WORK TOGETHER

You do not have to know the whole path to begin.

The Phoenix Change Path

The Phoenix Change Path is a grounded, heart-led process for women in midlife who are ready to move through transition with greater clarity, self-trust, and purpose.

  • Before you can move forward, you need to honor what has ended. The roles, identities, expectations, and seasons that once defined you—they served you. But they no longer fit the woman you are becoming. This is where we begin: with compassion, not judgment.

  • You are not starting over. You are rising with experience, wisdom, and a deeper understanding of who you are. In this stage, you reconnect with your instincts, your truth, and your heart wisdom. You learn to trust yourself again.

  • This is where vision becomes direction, and direction becomes heart-led living. You build a life that reflects who you are now—not who you used to be, not who others expect you to be, but the truest version of yourself.

You are not starting over.

You are moving forward with the wisdom of everything you have lived.

DISCOVER THE PHOENIX CHANGE SYSTEM

  • "I had no hesitation. My biggest aha moment was realizing that I was actually ready, that I finally had enough space to start my business. Rose helping me process and heal my grief played a big role in getting there. Working with her was grounding, healing, and uplifting."

    Mary Kay Herrmann

  • "Through working with Rose, I've unlocked the full potential of my divine feminine in midlife. Her support has empowered me through the ups and downs of parental caregiving while stepping into my '3rd act' to manifest an amazing partner and mission."

    Gina Alicea

  • "Rose has been a key resource for holding me through my parental caregiving journey as I shift from letting go of what life looks like back home to building a new one closer to my mom and stepdad that feeds my heart and soul...animals included!"

    Donna Ruby

  • "Working with Rose has reawakened the Avalon magic within me. With her guidance, I’ve been able to walk through the caregiver reinvention process around significant family relationships and emerge into a thriving new life I once only dreamed of."

    Sarah-Jayne Garner

  • "My ongoing work with Rose has been a transformative experience for me. It's helped me navigate the challenges of reinventing life after early retirement and discover and shape a new passion and purpose that holds true to my heart when it comes to both work and family."

    Sandra Weidman

  • "Working with Rose has been a magical heart-centered journey as I identify my midlife divine right work vision. Her insights and guidance have helped me tap into the mystical energy within me plus my land and beloved animals to manifest my 'forever dream'."

    Robyn Youngjohn